Tuesday, August 3, 2010

Wenzhou shoes' secret Terminal velocity supply chain

    Class tooth clothing brand ZARA, by its unique supply chain rapid reaction business model, realized the product only to need from the design idea to the end product top carriage for 10-15 days. The speed is all, the industrial necessary complete Wenzhou shoe manufacture industry had ability and ZARA now does similarly splendidly.


    Depends on the Wenzhou native place the leather, the shoes material, the shoes material, the shoes machine, industrial necessary terminal velocity supply chains and so on packing printing, the Wenzhou shoe industry development is fast. According to Wenzhou Shoes Leather Profession Association Secretary General Xie Rongfang introduced that the Wenzhou shoes leather profession's 2633 enterprises, estimated the annual production may amount to 70,000,000,000 Yuan this year, grew about 7% compared to last year's 65,200,000,000 Yuan. In exports and in the output, the Wenzhou shoes occupy the domestic 1/10 share. Last year, the Wenzhou footwear product occupies in the Wenzhou whole city export's total quantity for 26.3%. this year, the Wenzhou shoes' trade export estimate is 3,000,000,000 US dollars. The nation produces every year in 10,000,000,000 shoes, the Wenzhou shoes have 1,200,000,000 pairs.


    Makes to order pair of leather shoes to be quickest for 18 hours


    Xie Rongfang introduced that at present the Wenzhou shoe industry's industrial chain consummated extremely, the necessary industry involved the shoes material nearly, the shoe sole, the shoes line, all domains which mills and so on shoes machine needed. This point, the domestic other shoe industry habitat, is unable with the Wenzhou shoe industry competition. Wenzhou Shoes Leather Profession Association director, Kangnai group Chairman Zheng Xiukang said that now, the customer to Wenzhou large-scale shoes business under and so on Kangnai makes to order pair of leather shoes only, the quickest 18 hours may do. But the Chinese other place's shoemaking enterprise must complete the same task, generally needs 3 days at least.


    The entire Wenzhou shoes leather profession, may say that looks like a footwear processing the big factory. Because the native place has the consummation industrial chain link, an enterprise, does not need to dial the outside areas telephone, may do in the office decides various aspects which a shoe production needs necessary to supply. Xie Rongfang smiles the word.


    Wenzhou shoes leather and necessary industrial fast development, not only has created the massive wealths, and has provided quantity huge employment post for the land. Only a Austria Kang enterprise, has 13000 staffs. Austria Kang group president Wang Zhentao said that at present the Wenzhou shoe manufacture industry's jobholders, have at least 400,000; In addition the industrial chain upstream's and downstream's jobholders, will not be short in 500,000 people. The Wenzhou shoe industry worker, has become in Wenzhou more than 300 ten thousand external work biggest community.


    As early as in September 12, 2001, because the shoes leather and the necessary industrial comprehensive strength leads, Wenzhou is evaluated by the Chinese Light industry Federation the Chinese only China shoes.


    The synthesis leather delivers goods to the doorstep only needs for a half hour


    Wenzhou or capital Chinese synthesis leather.


    The Wenzhou Synthesis Leather Association is related the person in charge to tell reporter, buys the synthesis leather certainly to arrive at Wenzhou, this is the outside areas buyer after comparing goods obtains conclusion.


    As Wenzhou shoe industry supply chain on an important link, nearly 70% Wenzhou shoes' shoes leather for shoe uppers, with is the synthesis leather which the native place produces. If adds on clothes, on the furniture uses the synthesis leather material, the Wenzhou Synthesis Leather Enterprise's annual output, is equal in every year may let 84000 cows avoid slaughters.


    According to this person in charge observes, the Wenzhou Synthesis Leather Enterprise uses the technology and the equipment, in the domestic colleague are advanced, moreover also has the excellent quality and low price, the allocation quickly and so on superiority, the Wenzhou Synthesis Leather Enterprise's stock rate is the same profession is lowest, a half hour may deliver goods the shoemaking enterprise's supply time, explains the Wenzhou Synthesis Leather Enterprise's efficiency sufficiently.


    in 2008, the Wenzhou synthesis leather profession's 106 enterprises, the annual production surpasses 12,000,000,000 Yuan. According to the Wenzhou Customs data demonstrated that this year in Wenzhou's synthesis leather enterprise trade export digit, assumes the negative growth besides the first three months, until now is growing. jinnian qian 11 ge yue, the whole city synthesis leather export grew 5.4%, is 172,370,000 US dollars.


    The Wenzhou shoes material had several hundred year historical development


    Is the same with the Wenzhou shoes' historical development, had several hundred year historical Wenzhou shoes material profession, in production, in management and sale, some set of quite mature patterns.


    The Wenzhou shoes material (shoe sole) Industrial association Secretary General Zang Xuanxuan said that regardless of being other enterprises for Wenzhou's shoes material, the shoe sole enterprise does necessary, the Wenzhou shoes material, the shoe sole enterprise does for the shoemaking enterprise necessary, because has the perfect industrial chain, each enterprise's product is very complete, so long as a telephone, the supplier can arrange the goods, delivers in the customer hand.


    In addition, the native of Wenzhou forms for a long time tacit understanding and trust, is also the profession mature very important factor. Gives credit and so on payment methods, also causes the Wenzhou shoes material the sale to be more convenient. At present, Wenzhou more than 200 shoes materials, shoe sole enterprise annual production approximately 15,000,000,000 Yuan.


    The shoes material supplier moves toward the nation from Wenzhou


    The Wenzhou market's shoes material product, the variety is complete, the drying agent, the nylon hasp, the license, the two-sided rubber, the bungee, the rubber band, the shoelace and so on related product has everything expected to find.


    According to Wenzhou Shoes Material Chamber of commerce Secretary General Zhu Shihao introduced that at present Wenzhou's more than 1000 scale big shoes material supplier, for a long time supplies goods to the Wenzhou native place and the land, had already formed the good oral traditions, although the profit is low, but depends on the entire shoe industry chain, the shoes material supplier mostly depends on the quantity big win, the industry more does is bigger.


    Zhu Shihao believed that compares Guangdong, places the such as Sichuan shoes material markets, Wenzhou's shoes material market start is quite early, thus the shoes material product is more complete, the industrial chain is also maturer.


    Expedites the world-class shoes machine production base


    In the entire shoemaking industry chain, provides the equipment specially for the shoemaking profession the shoemaking machine, the status is getting more and more important, the shoemaking production-runs cannot leave the shoes machine equipment.


    Not big Wenzhou shoes machine profession urges Wenzhou to become following Italy, after Taiwan's another world-class shoes machine production base.


    Wenzhou shoes machine chairman of the chamber of commerce Wu Xinmin indicated that the Wenzhou Shoemaking Mechanical Enterprise produces the shoes machine product, included the shoe pattern design, the system has helped the equipment, took shape the equipment to the shoe sole installment, the entire shoes decoration and in bench-scale equipment entire shoemaking assembly line's all products, had the entire factory output capacity completely. Many enterprises in the product technical level, in production management and the market sale unique, many enterprise research and development's equipment have the honor to receive the proprietary product and fill the domestic gap, achieves the international colleague advanced level, particularly Wenzhou's Leng Zhan the shoes equipment, occupies the national output share about 70%.


    At present, the Wenzhou more than 100 shoes machine Production enterprise's annual production, surpasses 2,000,000,000 Yuan.


    The Wenzhou leather chemical industry has three big superiority


    Looks like in Wenzhou Leather Chemical industry Chamber of commerce Secretary General Ye Zhengkang, in the 1980s caused a sensation throughout the land as soon as in the Wenzhou inferior shoes disturbance, the shoe put on broken, actually the very big reason is the shoes uses the glue water, the leather chemical industry existence quality question. Therefore he believed that the leather chemical industry is the Wenzhou shoemaking industry cornerstone industry.


    Ye Zhengkang said that because Wenzhou shoe industry's lead, the promotion, Wenzhou's Pi Hua, the shoes, leather chemical industry and so on glue water, have had three aspect superiority at present. First, the sale is stable. The Wenzhou shoes sale has led the leather chemical industry development. Wenzhou leather chemical industry class enterprise's product, 80% supplies native place shoes business. Second, holds the superiority in the cost aspect. In the physical distribution link, saved the transportation cost, the warehousing has spent and so on. In addition, because is short from under list to the goods supply time period, sharpened the fund running ability effectively. Third, the Wenzhou shoes sale total quantity accounts for the national total quantity above 10%, after industrial segmentation, has led the leather chemical industry fast development. , Wenzhou's leather chemical industry also has formed now certain scale in the nation, its sale proliferates the land. Because has the industrial chain's superiority, the leather chemical industry enterprise has realized the marketing channel bidirectional. Ye Zhengkang told the reporters.


    According to incomplete statistics, the Wenzhou leather chemical industry has more than 100 enterprises, the annual production the approximately 4,000,000,000 Yuan.


    The hardware tie pin enterprise has more than 500


    We not only make the tie pin, we change consumer's consumption habit. This is I quotes group mister's words to describe the hardware tie pin's in shoemaking status. Yongjia County hardware tie pin profession association President Huang Mei brave yesterday afternoon indicated that the Wenzhou Hardware Tie pin Enterprise's existence has the Chinese shoes as the backing, the industrial chain relatively is quite complete, has own manufacture and the marketing channel, has the cost to be relatively inexpensive, quality stable and so on superiority.


    At present, the Wenzhou production hardware tie pin's enterprise has more than 500, the annual production the approximately 1,500,000,000 Yuan.


    Packs printing shop Cheng Xieqi the warehouse


    Mentions the Wenzhou printing packing profession on the shoe industry supply chain's role, Wenzhou Printing Profession Association Secretary General the Chen Ping merit a little sighs with emotion: Lucheng area more than 300 printing packing enterprise, more than half enterprise sticks the shoes box. He said that in Wenzhou shoes leather profession creation 70,000,000,000 first year output value, including 3%, are these sticks a shoes box's India package of enterprise to bring.


    It is known that Wenzhou packed the printing profession to have 2732 enterprises last year, the annual production amounts to 19,000,000,000 Yuan. And many printing enterprises are shouldering for the Wenzhou each big profession chain necessary work, such as the shoes leather, the clothing, industries and so on electric appliance, they use outside wrapping box's manufacture printing, the overwhelming majority is completes by these enterprises.


    Chen Ping the merit said that sometimes, some shoes business just processed the good shoe, immediately transports to the nearby packing printing shop carries on the packing, to save the transportation cost, some shoes business simply the shoe which seals temporarily deposits in the packing printing enterprise's workshop, finally packed in the printing shop everywhere to pile up with the shoe, many packing printing enterprise boss smiled said that own enterprise have become the Wenzhou shoes business warehouse.


    The furnished raw material processing leads the villagers to become rich


    The furnished raw material processing, may say that is in the Wenzhou shoe industry manufacture industry chain's most end.


    In the Cangna County bridge pier town, manufacturing place boss may from this county Longgang Town's packing enterprise there, receive the glue shoe box or sew the adhesive-bonded cloth shoes bag's service. This kind of processing's flow is far from the technique content nearly, will cut out the good cardboard to glue the box, or will rebate with the sewing machine the adhesive-bonded cloth to sew Cheng Xiedai ......


    According to the flow complex degree, the different brand to the product various requirement, the villagers who is engaged in the furnished raw material processing service in the spare time, may obtain several thousandths to 12 jiao Qian from each product Bu the different processing charge. Because the Wenzhou shoes' service is unceasing, these look like the villagers who the very not worthy of mentioning processing charge also lets not be wanting the developed area to step onto the well-off path.


    According to the Wenzhou Economic and Trade Committee statistics, Wenzhou altogether has municipal furnished raw material processing village 43 at present, the year has the overtime pay to surpass 300,000,000 Yuan. But with the shoes related service, has accounted for the suitable proportion.

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