In mid-July, Wenzhou some well-known shoes business sold to the Wuhan Subsidiary company local a business agent. This means that henceforth, this company Wuhan market will take the road back, specializes in selling the system from the self-management to return the wholesale agency system.
Turns head again from the self-management makes the proxy, this kind looked that resembles procedure which backs up in the marketing pattern, this year has become the part Wenzhou shoes business in the unusual period unusual countermeasure.
before 2002, Liu defends in company's Wuhan market, also implements the region agent to make.
This director of company told the reporters, the biggest shortcoming which the proxy makes, is company's marketing strategy implements with difficulty implements. He gave an example saying that if boss Zhang were the company Wuhan's general agent, one year could gain 3,000,000 Yuan, will content with the status quo, was not willing to run risks increases the funding invested dynamics, developed a bigger market; A more common situation is, some business agents makes money after the leather shoes, will divert attention does other business, leather shoes general agent this principal work, turns one one year to be possible finally to lead several million Yuan wages the side occupations.
Executes this kind of awkwardness which in the marketing the proxy makes, now still existed. Longwan changed shoes enterprise's boss saying that so long as expanded the investment, the business agent might make more money obviously, enterprise's market may also do in a big way, but the business agent did not invest in own proxy's region, the enterprise often also took him not to have the means.
Therefore around 2002, some had the energy Wenzhou brand shoes business, raised the reclamation power of attorney movement in abundance, started massively in the national market layout company self-management. But the reclamation business agent's power of attorney, was equal to that broke business agent's source of income. At that time, the news which the business agent and the enterprise staffs fought in groups, will feed in Wenzhou once for a while from the outside areas market.
At that time the Wenzhou shoes business's power of attorney recycling movement, realized the following three kind of possibilities approximately finally: Enterprise thorough reclamation power of attorney; The enterprise and the business agent in this region implementation joint stock system operation, by the enterprise holding, the enterprise account for 51% stocks generally, the business agent account for 49% stocks; The enterprise reclamation power of attorney defeat, this region market implements the proxy system in the same old way.
in July, 2002, Liu defended the company which was, through included methods and so on recycling all stock shoe, spent the nearly 8,000,000 Yuan prices, recycled the Wuhan market from the business agent hand. After that the company dispatches by the Manager Liu Shouwei 5 marketing personnel, carries out the corporation management in the Wuhan Subsidiary company, the development chain-like specializes in selling market .6 year later today, this company and the subordinate dealer, the business agent had already opened the nearly hundred exclusive agencies in the Wuhan market, the year sales volume more than 4000 ten thousand Yuan. But a company telephone, and under a group of marketing personnel recalls Liu Shou Wenzhou, waited for that the company arranges the new post.
The loss, the successive years loss, this is urges the company to keep resuming things given up finally, returns again the Wuhan market to the business agent hand's in substantial clause.
A Ouhai anonymous shoes business President told the reporters, the proxy system has the malpractice, similarly, the company self-management specializes in selling the system in the funding invested, aspects and so on management, also has many reality worries. Talks about marketing personnel's time stationed abroad, his some vitalities said that the Wenzhou many shoes business's marketing stationed abroad, is now same as the beforehand some long-distance vehicle driver, makes merry very much is skilled, but the present price is very high, makes merry needs the money, how doesn't have the money to manage? Stares at the shoe to move the hands and feet.
He believed that if the company self-management's market loss is oversized, or surpasses company's anticipated, the might as well gives back the market the business agent to operate again, after all, so long as the business agent sells a shoe, the company makes a shoe's money, pours is also free from worry.
Regardless of makes the self-management, has turned head makes the proxy, so long as the advantageous enterprise development, is the good means. In professionals and so on Zhejiang Paulo knight shoe industry director of company Jin Zhexin look like, in this year such unusual period, some enterprises to get through the difficult time, promoted some non-conventional procedures, was completely understandable, did not survive gets down, did not have the opportunity to discuss the development. Zhu Zejin
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