2008 financial storm engulfs the entire world, the domestic many enterprises drop down accordingly successively, the strength strong enterprise which stays behind are fighting in one place after another positively the domestic market, was taking advantage at present market murky time, carries on each kind of channel construction vigorously, for its brand whole promotion, the promotion lays the foundation found. Therefore, between a night, each kind of Cainozoic Era brand will brave to come out, to be similar another to make the sign time to approach. Fujian Province is biggest, will make the export the hot-water heat sanitary equipment enterprise mansion method to reach for a long time will also promote the innate brand in next year,（Related Articleskids costumes the dota6.68 quick news, dota6.68 Ch）, the extension attacks the domestic market.
Some people said: Makes the brand to depend is not the economies of scale, but depends on the depth economy. Even if is the Small business, if the marketing method is wise, can manage very much in the same old way the brand splendidly. Then, how to do only then calculates the depth economy?
The marketing said frequently: The busy season makes the sale, the off season makes the market. At present the profession winter may regard as for one great off season? Does the off season makes the market, is also makes the brand the good opportunity, strengthens the brand propaganda, the market investigation and study, links and so on product localization design, but make the brand depending on what? Besides needs each kind of channel strength, perhaps propagandizes the promotion is most main.
The entertainment and the sports are always two gold treasure troves which the brand marketing most favors. The years, asked the star to pat the advertisement to make the vivid spokesman's factory to be many. Renowned moving spirit Ye Maozhong has not helped little Quanzhou the Enterprise to do this matter, he believed that the star advertisement is cheapest. China's consumers are not very self-confident generally, needs the opinion leader's guidance, but the star has played the opinion leader's role to a certain extent. Made in advertisement some kind of degree with the star to manifest the brand strength, therefore, many enterprises did not hesitate the large amount of money invitation major suit star to take the post of the vivid spokesman. An only Darley food group, invited to include Zhou Jielun, Chen Daoming and so on several homes, when the red star held the post of its product spokesman.
Looks for the star, is to borrow the strength, promotes the brand popularity taking advantage of the major suit star, the drawing product sale. Dyes the sign men's clothing to have a very famous advertisement language: The man should to the ruthless spot. To express one facing to challenge the self-man well, dyed the sign to invite Li Lianjie, through Li Lianjie's deduction, dyed the sign success to complete one to oneself ruthless spot brand individuality mold, was deep the goal expense community's approval.
Involves domestic and foreign has the influence sports event, is the recent years movement brand is most popular,baby dolls toys kids, most important marketing way. In recent years, step, treads peacefully especially, the great wild goose star gram, a gram and so on brands participate in the support undertaking each kind of well-known sports event being countless, looks like the Tsunami, potential of by the surging forward, has formed the formidable impact on the Chinese tradition's brand marketing pattern.
After Olympic Games' movement commodity will expend hotly will also continue very long period of time, this upsurge will regard as by the numerous two movement brands the promotion the golden opportunity. The Olympic Games just crossed, a gram signed a treaty dream eight teams Chief Kyd to take its global vivid spokesman. It is known that a gram in 2002 signed a treaty war-god Liu Yudong, promoted the high performance-to-price ratio product, the grab domestic two markets, occupied the Chinese 17% basketball shoe market share; in 2006 changes signs a treaty to sign a treaty Kyd NBA Badier to the present, gradually to internationalization brand deepening.
An Chief Brand Officer said that in the past the Minnan brand perception operation majority, should leap forward now from the perceptual operation to the rational analysis,kids shoes, profited from the successful experience positively to the international brand, made every effort to embark from the reality. Embarks from the reality, is (data) embarks from the sales result, who brings the thermal reaction, who receives pursues holds. The so-called brand depth economy, is in is clear about the brand localization in the foundation, uses the most appropriate brand operation pattern, found rapidly can unfold the self-that side gorgeous stage fully,outdoor toddler toys, seizes the market share.
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